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4 Ways to Sell Directory Listings to Local Businesses

Published on October 4, 2021

When it comes to sales, there's no such thing as "one size fits all." There are many different ways to approach sales, and depending on the product or service that you're selling, some tactics will work better than others.

Thankfully, selling directory listings to local businesses is something that can be done using a variety of sales methods. From face-to-face, to cold-calling businesses, there are many different approaches you can take. In this article, we'll outline some of the most common (and effective) ways to sell listings to local businesses, along with some tips that support each strategy.

5 Creative Ways to Sell Banner Ads on Your Directory Website

Published on September 20, 2021

Banner ads are a form of advertisement that are featured on the top, bottom or the sides of your website pages. Banner ads typically consist of an image, company name or logo and a call to action. Banner ads are typically rectangular in shape, either horizontal or vertical, and should be designed in a way that draws the viewer's attention and gets them to click on the ad.

15 Low-Cost, Offline Marketing Ideas to Promote Your Directory Website

Published on September 14, 2021

One of your main goals as a local business directory owner is to find effective and affordable ways to drive traffic to your website. Promoting your site online is often a great place to start and there are plenty of options. From social media marketing to pay-per-click ads to search engine optimization, there are countless ways to market your website online. And while these digital marketing strategies continue to prove to be effective, the most successful directory owners utilize a combination of both online and offline marketing strategies to drive traffic to their site, and ultimately, generate more sales.

7 tips for starting an online business directory website

7 Tips for Anyone Looking to Start a Local Online Business Directory Website

Published on February 25, 2021. Updated on September 9, 2021

At Ideal Directories, we make starting a local business directory and coupon website as fast, easy and accessible as possible. Our turnkey platform was designed to let anyone launch their own online business, regardless of their previous experience or technical know-how. If you recently launched a directory website with Ideal Directories or are thinking about starting one, here are 7 tips to help guide you toward success.

Why a Directory Website is the Perfect Side Hustle

Published on September 1, 2021

We get it. Not every entrepreneur is ready to quit their job and immediately jump into a new business with both feet. Maybe you’re not ready to make a full-time commitment. Or maybe you’re happy with your current job and you're just looking for something you can do on the side, during your free time, to earn some extra cash. No matter what your current situation is, starting a side hustle can be a great way to earn some extra money to help you achieve your financial goals faster - whether it’s paying off debt, purchasing a home or saving for retirement.

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Start a directory website for your community

3 Reasons Why a Directory Website is a Valuable Resource for Every Community

Published on August 9, 2021

Whether you live in a large metro city or small rural town, starting a local business directory and coupon website can be an exciting opportunity for anyone looking to start their own business. It provides benefits to both local businesses and consumers, making it a valuable resource for any community.

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3 Inexpensive Ways to Market a Business Directory Website

Published on June 11, 2020. Updated on August 3, 2021

Part of launching a successful business directory and coupon website is finding ways to effectively market and promote your site to potential advertisers and visitors. While marketing in general can often be a time-consuming and expensive process, you don’t necessarily need to spend a lot of money to get your site off the ground and on the path toward success. There are many marketing tactics that you can implement immediately at little to no cost.

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4 Advantages of Running a Home-Based Business

Published on July 22, 2021

Working from home has become more common over the years. During the recent pandemic, in particular, the concept of working remotely from home has become more acceptable than ever as state lockdowns and social distancing orders were put into effect. As we begin to move past the COVID-19 crisis, many companies are requiring their employees to head back to the office for the first time in nearly a year. For some people, this comes as a relief, but many are dreading the idea of heading back to the office and will miss the perks of working from home.

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Webinar: How to Start a Money-Making Business Directory and Coupon Website

Recorded on July 21, 2021

Get an in-depth look at the Ideal Directories platform & business opportunity. In this session we will walk you through the features and how you can make money running a local business directory and coupon website for your community.

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5 Reasons Why Every Directory Website Needs a Professional Logo

Published on July 12, 2021

Your logo is the most identifiable element of your brand. It represents your company, what you do, and who you serve. It’s one of the first things a visitor will see when they come to your directory website and is prominently displayed on every page of your site. Your logo is a direct reflection of your company's value, quality and professionalism and should be imprinted on your business cards, brochures, social media profiles and every piece of marketing you put out. Whether you're speaking to potential advertisers, or marketing your directory website to local consumers, your logo is likely going to be one of the first interactions people have with your company and it’s your opportunity to make a good first impression.

3 Reasons Why Your Best Advertiser Prospects are the Ones Already Advertising Elsewhere

Published on July 6, 2021

One of the biggest challenges of selling listings on a directory website (or any advertising for that matter) is deciding which businesses to target first in order to maximize profits as quickly as possible. Restaurants, salons, retail stores, doctors, home services, and lawyers are just a small sample of all the different types of businesses you can sell directory listings to. That’s the great thing about running a local directory website in your area with Ideal Directories - it’s appealing to business owners in just about any industry or market because of the potential reach and affordability. However, any seasoned salesperson will tell you there are some businesses that are more inclined to buy advertising than others. These are businesses that are already advertising somewhere else.

Why a Directory Website is the Best Post-COVID Business to Start in 2021

Published on June 16, 2021

It’s been a long time since the beginning of the COVID-19 pandemic, and Americans are finally starting to see a light at the end of the tunnel. Things are starting to get back to normal thanks to the effectiveness of vaccines and a drop in infection rates throughout the country.

If you’ve been putting your entrepreneurial dreams on hold, now might be the right time to start refocusing your energy on starting your own business. However, it’s important to proceed with caution. Lots of businesses that might have seemed like prime opportunities to start before the pandemic actually now come with more risk exposure than ever before. For example, starting any “non-essential” business that could be closed down by another pandemic, is a factor that any entrepreneur needs to take into consideration.

How to Overcome Your Fear of Cold Calling

Published on June 11, 2021

In business, cold calling is the act of contacting somebody that you want to sell something to without ever having started a relationship with the person in the past. It’s a common sales tactic that many companies will use and is often one of the first steps in an outbound sales process.

Claimable Business Listings: What are they and how do they work?

Published on June 1, 2021

A “Claimable Listing” is a free business listing on your directory website that can be claimed by the business owner so they can take control of their profile and maximize the benefits of advertising on your site.

8 Tips for Creating a Persuasive Pricing Page on Your Directory Website

Published on May 12, 2021

If you run a local business directory website, you’ll need a dedicated pricing page that outlines the different plans and advertising options available. This is the page where local businesses can see how much it costs to be listed on your website, and will likely influence their decision to sign up. The pricing page is often one of the most visited pages on your site, so it’s important that it’s set up correctly, easy to understand and optimized for success. After all, a pricing page shouldn’t just be informative, it should be designed to convert visitors into buyers (or advertisers in this case).

Webinar: 5 Ways to Make Money with Your Own Business Directory Website

April 28, 2021

Whether you are looking for a full-time gig or to generate some additional income part-time, running a local business directory website can be extremely profitable and provide multiple streams of recurring revenue. From selling listings and banner ads, to offering complimentary services, the opportunities are endless.

In this webinar, we’ll show you the top 5 ways you can make money running your own business directory and coupon website with Ideal Directories.

How to Overcome Common Sales Objections When Selling Directory Listings

Published on April 20, 2021

So you’ve launched a local directory website with Ideal Directories, you perfected your sales pitch and you're ready to start approaching local businesses to sell advertising on your site. But, what happens if they say “No”? Of course, you’d like every business to immediately say, “Yes” to advertising on your business directory website right away, but more often than not the first answer you’ll hear is an objection.

4 tools you need to run a business directory website 2

4 Tools You Need to Run a Successful Business Directory and Coupon Website

April 8, 2021

Ideal Directories is a "turnkey" platform, meaning from a technology perspective, it includes everything you need to start your own business directory and coupon website. You can be up and running in as little as 24 hours with just a few clicks, and absolutely no technical experience required. The entire platform is cloud hosted, so there's nothing to download or install. Ideal Directories even provides sales and marketing materials you can use to promote your business. However, like any business, you will need to have access to some additional resources or tools.

Ideal Directories Live Platform Demo & Opportunity Overview Webinar - March 31, 2021

March 31, 2021

Get an in-depth look at the Ideal Directories platform & business opportunity. In this webinar we will walk you through the features and how to make money using the Ideal Directories platform...

8 Tips for Choosing a Good Domain Name for Your Business Directory Website

March 31, 2021

Choosing a good domain name for your business directory and coupon website is an important decision to make. Often times, the domain name is the same or similar to your actual business/website name that you will be operating under. A good domain name can help you build credibility, increase brand recognition and even impact search results. A domain name should be unique yet relatable, easy to remember and help explain what your website is all about.

Digital Coupons Surpass Print Coupons for the First Time

March 24, 2021

Digital coupon use was already on the rise, but in 2020, digital coupon usage surpassed the use of print coupons for the first time ever. Some retailers like Walgreens and CVS suspended their print circulars altogether during the pandemic, opting for online-only. COVID-19 obviously had a major impact on everything including digital coupon use, yet seeing as companies large and small are adjusting their marketing strategies to include more digital deals, it's safe to assume digital coupon redemption will continue to gain popularity in a post-pandemic world.

3 Reasons to Invest Your Stimulus Check into an Online Business

March 17, 2021

Millions of Americans have received a third stimulus check in the amount of $1,400. For those families that are still feeling the financial burden of COVID-19, this check will likely be used to buy the bare necessities. However, if your essentials are already covered, investing this check into your own business can be a great option. While there aren’t many traditional businesses you can start for under $1,400, launching an online business with Ideal Directories is a great alternative.

5 Social Media Platforms to Market Your Business Directory Website

March 11, 2021

Social media platforms can be a powerful resource that you can use to drive relevant traffic to your business directory website and reach potential advertisers. Whether you’re just getting started with Ideal Directories, or have owned a directory website for years, using the 5 social media platforms we’ll introduce to you today is a great way to promote your site’s listings, deals, and events.

Here are the 5 platforms we recommend, along with a few actionable ideas you can use to grow your directory’s presence on social media today...

The Top 3 Reasons Directory Websites Fail

February 18, 2021

A local directory and coupon website is a time-tested business model that can be your pathway to creating a thriving online business with sustainable recurring income. Now more than ever, there is a growing demand for affordable local advertising, making directory websites a great opportunity in just about any market. However, even when the timing is right, the business model is proven and the market opportunity is huge, businesses can still fail if the execution is wrong.

Why Directory Listings are Easy to Sell to Local Businesses

February 9, 2021

For years, directory websites have proven to be both an effective marketing tool for local businesses and a profitable business model for entrepreneurs. Running your own local directory website can be a great business opportunity that generates thousands of dollars per month in recurring income. The primary way to make money from an online business directory website is to sell listings to local businesses. These listings can help businesses boost their online visibility, improve search engine ranking, increase their website traffic, and ultimately help them reach more customers online.

4 Tips for Success When Starting a New Business

February 3, 2021

Starting your own business can be rewarding and life-changing but the key to success is proper planning and execution. Here are some tips for starting a new business and how they can be applied to starting a local business directory and coupon website for your area with Ideal Directories.

Ideal Directories Live Platform Demo & Opportunity Overview Webinar - Jan 22, 2021

January 22, 2021

Get an in-depth look at the Ideal Directories platform & business opportunity. In this webinar we will walk you through the features and how to make money using the Ideal Directories platform...

Best types of businesses to sell listings to

What are the Best Types of Businesses to Sell Directory Listings to?

January 20, 2021

A local business directory website is a great way to make money online. With Ideal Directories, you can launch a local directory and coupon website for your community and start generating a steady stream of monthly recurring revenue while working from the comfort and safety of your home. The primary way to earn money from your directory website is to sell listings to local businesses. So which businesses should you target?

Secure Your Financial Future with Multiple Streams of Income

January 15, 2021

The recent COVID-19 crisis left millions of Americans without a job, without a paycheck and facing a financially uncertain future. If that one job and that one paycheck is your only source of income, that's a very scary position to be in and one we can all learn from. One of the best ways to mitigate this risk and to secure your own financial future is to have multiple streams of income that you can count on – especially in times of an emergency. Multiple income streams are the key to generating extra cash flow, paying off debt, and accumulating long term wealth. One of the best ways to generate multiple streams of income is by starting a side business.

Should You Save, Spend or Invest Your Stimulus Check?

January 13, 2021

Millions of Americans have now received their second stimulus check, which amounts to $600 per eligible individual, and an additional $600 per child. Many families that have been severely hit financially in the aftermath of the Covid-19 crisis are likely to use these payments simply to buy the bare necessities. But if you are not in deep financial distress, you could consider putting this second round stimulus payment to work for you. Regardless of your situation, you ultimately have three options to consider with your stimulus check:

8 Tips for Starting a Business Directory Website in 2021

December 10, 2020

Local business listings help merchants increase local visibility, improve search results, build credibility and drive traffic both to their website and in-store. Listings on national directory sites including Google, Yelp and Yellow Pages are great, but listings on local sites are also important for businesses looking for maximum exposure and to outshine the competition.

5 Tips for Work/Life Balance When Working from Home

December 1, 2020

For many people, remote work (or working from home) has been a way of life for years or even decades. Others, however, have found themselves thrown into working remotely as a necessary factor of living in a post-COVID society. And while many wish things would “return to normal,” there’s no getting around the fact that working from home is part of the new normal that we all must get used to.

5 reasons to start a business during the holidays

5 Reasons to Start a Directory Website this Holiday Season

The holidays are usually such a busy time of year, with no chance to stop and focus on your career or long-term financial situation. But this year’s different. With the COVID situation limiting everyone’s activities and get togethers, you can utilize this extra downtime to start and build the foundation of your new business so you're ready to hit the ground running in 2021.

If you’ve been thinking about starting your own business, but are waiting until AFTER the holidays, you might want to think again. Here are 5 reasons to start a directory website this holiday season…

5 Reasons an Online Business is a Smart Move

If you’re thinking about starting a business, consider starting an online business. You might assume that a brick-and-mortar or traditional physical business is the only way to go, because that’s what you’re accustomed to or have been exposed to the most over the years. However, as more people spend more time online, aided by the COVID pandemic especially, entrepreneurs are switching their focus to businesses that can be run from home, online, on their terms. If you’re contemplating entrepreneurship, here are the top 5 reasons why starting an online business is a smart move right now:

How to Promote Your Directory Website Using Facebook

October 9, 2020

There are literally hundreds, if not thousands of ways to market a local business directory website, but one of the most popular ways is social media, especially Facebook. Since it provides instant access to both consumers and local businesses, it’s the perfect way to market a local business directory and coupon website for your area. You can promote your directory site on Facebook anytime from the comfort of your home or mobile device, and best of all: it’s free, making it a very attractive marketing option for anyone just starting out or on a tight budget.

How to Sell Listings on a Directory Website with Little to No Traffic — Learn how to sell listings on a directory website that doesn't have a lot of traffic.

How to Sell Listings on a Directory Website with Little or No Traffic

Here at Ideal Directories, one of the concerns we hear from people looking to start their own business directory website is: How will I sell listings on my site when I’m just starting out and I don’t have a lot of website traffic?

That’s a legitimate concern…. but an easy one to overcome. Here’s what you can do if a potential advertiser asks you about the traffic your getting to your site.

7 Tips for Starting a Business Directory Website

If you're like most people, starting a new business venture can often be confusing and even overwhelming. Not knowing where to start can leave you feeling “stuck" or result in unnecessary and costly mistakes. Here are 7 tips for launching a successful business directory and coupon website in your area with Ideal Directories.

6 Tips for Selling Directory Listings During COVID-19

Whether you recently launched a directory website or thinking about starting one, don’t let concerns about COVID-19 prevent you from being successful and reaching your goals. Despite the new challenges we face, starting a business directory website is still a great opportunity for anyone looking to run their own business. In fact, an online business might be the safest business to operate amidst the pandemic. Here are 6 tips for selling listings on your directory website during COVID-19.

11 Reasons a Directory Website is a Great Part-Time Business Opportunity

If you’re hesitant about starting your own business, consider a business that you can run part-time or on the weekends. Starting a local business directory and coupon website is a great way to earn some additional income while learning the ropes of entrepreneurship, and it doesn’t require a full-time commitment. Here are 11 reasons why a directory website is a great part-time business for inspiring entrepreneurs.

6 Sales Techniques to Help You Sell Directory Listings to Local Businesses

The key to running a successful directory website is being proactive with sales. Whether you are selling listings yourself or managing a team of sales reps, here are 6 techniques you can use to help you become a sales superstar and sell more listings on your directory website.

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8 Reasons Directory Listings are Important for All Businesses

Businesses are constantly looking for new ways to bring in customers. While print advertising, direct mail, and social media are all great ways to promote a business, directory listings offer businesses an easy and economical way to reach customers online. If you’re looking to start your own directory website and make money selling listings to businesses in your area, here are 8 reasons directory listings are important for all businesses.

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Ideal Directories Live Platform Demo & Opportunity Overview Webinar

Watch a recording of a recent webinar as we walk you through some of the features of the Ideal Directory platform and how to make money running your own business directory and coupon website.

What We Cover:

- How it Works
- Suggesting Pricing
- Platform Demo
- Live Q&A

7 Reasons to Start a Local Business Directory & Website During COVID-19

Think it's a bad time to start a business? That might be true for some industries who have been negatively impacted by COVID-19, but many businesses are flourishing. Here are 7 reasons why right now is a great time to start a directory website for your community.

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5 Ways to Make Money with Your Own Business Directory Website

Whether you are looking for a full-time gig or to generate some additional income, running a local business directory website can be extremely profitable and provide multiple streams of recurring revenue. From selling listings and ads, to offering complimentary services, the opportunities are endless. Here are 5 ways you can make money running your own business directory and coupon website with Ideal Directories.

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Ideal Directories 100 Ways to Market Your Online Directory

How to Market Your Online Business Directory

When it comes to marketing your business directory, we wrote the book on it (literally). We compiled a list of 100 Ways to Market Your Online Directory and put together an easy-to-read eBook.

Here are a sample of some quick, practically FREE tips, to help you get started. We’ll share the rest when you sign up.

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How to Start Your Own Local Business Directory Website in 5 Easy Steps

Are you interested in starting your own online business directory? A local business directory website is great way to support local businesses, help local shoppers find relevant information and make money online. Follow these 5 simple steps to learn how you can start your own local business directory website today.

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