Top features of a good and memorable business logo ideal directories

Top 10 Features of a Good and Memorable Business Logo

Published on February 7, 2022
 
Did you know that a good business logo can help you connect with your audience? Your logo is what your customers and target audience will identify you by. Therefore, when designing your logo, you should ensure that it represents your brand perfectly and can allow your customers to easily identify your business. During the design process, keep in mind these key features to ensure your business logo is memorable.

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11 reasons why a web design business is the best side hustle to start in 2022 1

11 Reasons to Start Your Own Directory Website Business

Published on January 31, 2022
 
One of the biggest changes in online searching in the last few years has been the switch to local searches. People want results quickly and solutions easily accessible within their immediate vicinity, not from halfway across the world. So how can you benefit from this? The best way is to start an online directory business and enjoy the many benefits it brings. 

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Why small businesses should advertise on directory websites ideal directories

Why Small Businesses Should Advertise on Directory Websites 

Published on January 24, 2022
 
Finding customers is the number one challenge that small business owners face. The main reason? Small businesses often have an ineffective or nonexistent online presence. One of the easiest and most cost-effective ways to grow your web presence is to advertise on a directory website. In this article we’ll talk about all the different ways directory websites can help your small business grow!

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8 personality traits that make successful entrepreneurs

8 Personality Traits That Make Successful Entrepreneurs 

Published on January 17, 2022
 
Over 24 million Americans dream of becoming entrepreneurs. This staggering statistic shows that many of us have a common goal: the freedom and flexibility of owning your own business. If you have a fresh idea, you've probably thought about turning it into a moneymaker. After all, what's better than getting paid to do something you love? But have you ever considered if you have the soft skills to reach success?

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5 factors to consider when searching for a business to start

5 Factors to Consider When Searching for a Business to Start

Published on January 10, 2022

Many people dream of starting their own business but very few will actually take the leap. While it might seem difficult at first, anyone is capable of running a successful business. Whether you're just beginning your search or ready to take the plunge into entrepreneurship, here are 5 factors to consider when searching for a business to start.

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Best busines to start in 2022

Why an Online Directory Website Is a Great Business to Start in 2022

Published on January 4, 2022

As we move ever forward into a digital age, online businesses are becoming more and more popular. From the potential revenue to the flexibility, the expansiveness of the internet allows for online businesses to be successful. One such online business endeavor for 2022 is an online business directory website.
 

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Selling to small businesses

Selling to Small Businesses: 6 Ways to Fine Tune Your Sales Pitch

Published on December 27, 2021

Whether you're in B2C (business to consumer) or B2B (business to business) sales, a fine-tuned sales pitch is essential to any company. How well you present yourself, what you have to offer and the value it provides to your customers will ultimately determine your success.

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Should you start a directory website

Should You Start a Business Directory Website?

Published on December 20,2021

Have you ever wanted to be your own boss? Leave the office and the commute behind and run your own company? Well, you're not alone. Last year, over 4.3 million new businesses popped up in the U.S.
 

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Networking

How to Leverage Your Personal Network to Scale Your Business

Published on December 13, 2021

Whether you're selling business listings on your directory website, life insurance, or any service for that matter, you are also selling yourself. Your personality, your reputation and the impression you make play a big role in why doing business with YOU is the right decision.

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Staying positive in sales

10 Tips for Staying Positive in Sales

Published on November 2, 2021

No matter what kind of business you run (whether it's an online business directory or a local coffee shop), sales are an essential part of your day-to-day operations. In fact, running an online business directory is 90% sales. While marketing your site and generating traffic are also important, your primary goal is to sell as many listings to local businesses as possible.

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Signs it's time to quit your job and start your own business
Signs it's time to quit your job and start your own business

11 Signs It's Time to Quit Your Job and Start Your Own Business

Published on October 27, 2021

From a young age, we’re all told that if we want to succeed in life, we need to go to school, get good grades, graduate college, and find a good paying job with benefits. While people will tell you to go to school to become a doctor or a lawyer, it’s very rare that people will tell you to go to school to become an entrepreneur. By taking the traditional path of going to school and getting a job, sometimes you might find yourself “stuck” in a job that you don’t like. If you’re feeling stuck, then you might like the idea of owning your own business.

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Traffic magnet

How to Turn Your Directory Website into a Traffic Magnet

Published on October 13, 2021

Congrats! You’ve recently launched your own directory website with Ideal Directories, and it is live for the whole world to see. But how can you get traffic to your website?

Getting traffic to your directory website is one of the keys to long term success. After all, what good is a listing on your website if nobody sees it?

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Sell Directory Listings
4 Ways to Sell Directory Listings to Local Businesses

4 Ways to Sell Directory Listings to Local Businesses

Published on October 4, 2021

When it comes to sales, there's no such thing as "one size fits all." There are many different ways to approach sales, and depending on the product or service that you're selling, some tactics will work better than others.

Thankfully, selling directory listings to local businesses is something that can be done using a variety of sales methods. From face-to-face, to cold-calling businesses, there are many different approaches you can take. In this article, we'll outline some of the most common (and effective) ways to sell listings to local businesses, along with some tips that support each strategy.

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Sell banner ads

5 Creative Ways to Sell Banner Ads on Your Directory Website

Published on September 20, 2021

Banner ads are a form of advertisement that are featured on the top, bottom or the sides of your website pages. Banner ads typically consist of an image, company name or logo and a call to action. Banner ads are typically rectangular in shape, either horizontal or vertical, and should be designed in a way that draws the viewer's attention and gets them to click on the ad.

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Low cost marketing ideas

15 Low-Cost, Offline Marketing Ideas to Promote Your Directory Website

Published on September 14, 2021

One of your main goals as a local business directory owner is to find effective and affordable ways to drive traffic to your website. Promoting your site online is often a great place to start and there are plenty of options. From social media marketing to pay-per-click ads to search engine optimization, there are countless ways to market your website online. And while these digital marketing strategies continue to prove to be effective, the most successful directory owners utilize a combination of both online and offline marketing strategies to drive traffic to their site, and ultimately, generate more sales.

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7 tips for starting an online business directory website

Published on February 25, 2021. Updated on September 9, 2021

At Ideal Directories, we make starting a local business directory and coupon website as fast, easy and accessible as possible. Our turnkey platform was designed to let anyone launch their own online business, regardless of their previous experience or technical know-how. If you recently launched a directory website with Ideal Directories or are thinking about starting one, here are 7 tips to help guide you toward success.

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Start a side hustle

Why a Directory Website is the Perfect Side Hustle

Published on September 1, 2021

We get it. Not every entrepreneur is ready to quit their job and immediately jump into a new business with both feet. Maybe you’re not ready to make a full-time commitment. Or maybe you’re happy with your current job and you're just looking for something you can do on the side, during your free time, to earn some extra cash. No matter what your current situation is, starting a side hustle can be a great way to earn some extra money to help you achieve your financial goals faster - whether it’s paying off debt, purchasing a home or saving for retirement.

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Start a directory website for your community

3 Reasons Why a Directory Website is a Valuable Resource for Every Community

Published on August 9, 2021

Whether you live in a large metro city or small rural town, starting a local business directory and coupon website can be an exciting opportunity for anyone looking to start their own business. It provides benefits to both local businesses and consumers, making it a valuable resource for any community.

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Marketing 55e7d1434f 1920

3 Inexpensive Ways to Market a Business Directory Website

Published on June 11, 2020. Updated on August 3, 2021

Part of launching a successful business directory and coupon website is finding ways to effectively market and promote your site to potential advertisers and visitors. While marketing in general can often be a time-consuming and expensive process, you don’t necessarily need to spend a lot of money to get your site off the ground and on the path toward success. There are many marketing tactics that you can implement immediately at little to no cost.

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4 advantages of running a home based business

4 Advantages of Running a Home-Based Business

Published on July 22, 2021

Working from home has become more common over the years. During the recent pandemic, in particular, the concept of working remotely from home has become more acceptable than ever as state lockdowns and social distancing orders were put into effect. As we begin to move past the COVID-19 crisis, many companies are requiring their employees to head back to the office for the first time in nearly a year. For some people, this comes as a relief, but many are dreading the idea of heading back to the office and will miss the perks of working from home.
 
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Ideal webinar july

Webinar: How to Start a Money-Making Business Directory and Coupon Website

Recorded on July 21, 2021

Get an in-depth look at the Ideal Directories platform & business opportunity. In this session we will walk you through the features and how you can make money running a local business directory and coupon website for your community.

 
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Why every directory needs a logo

5 Reasons Why Every Directory Website Needs a Professional Logo

Published on July 12, 2021

Your logo is the most identifiable element of your brand. It represents your company, what you do, and who you serve. It’s one of the first things a visitor will see when they come to your directory website and is prominently displayed on every page of your site. Your logo is a direct reflection of your company's value, quality and professionalism and should be imprinted on your business cards, brochures, social media profiles and every piece of marketing you put out. Whether you're speaking to potential advertisers, or marketing your directory website to local consumers, your logo is likely going to be one of the first interactions people have with your company and it’s your opportunity to make a good first impression.
 
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The best advertisers

3 Reasons Why Your Best Advertiser Prospects are the Ones Already Advertising Elsewhere

Published on July 6, 2021

One of the biggest challenges of selling listings on a directory website (or any advertising for that matter) is deciding which businesses to target first in order to maximize profits as quickly as possible. Restaurants, salons, retail stores, doctors, home services, and lawyers are just a small sample of all the different types of businesses you can sell directory listings to. That’s the great thing about running a local directory website in your area with Ideal Directories - it’s appealing to business owners in just about any industry or market because of the potential reach and affordability. However, any seasoned salesperson will tell you there are some businesses that are more inclined to buy advertising than others. These are businesses that are already advertising somewhere else.
 
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Best business ideas 2021

Why a Directory Website is the Best Post-COVID Business to Start in 2021

Published on June 16, 2021

It’s been a long time since the beginning of the COVID-19 pandemic, and Americans are finally starting to see a light at the end of the tunnel. Things are starting to get back to normal thanks to the effectiveness of vaccines and a drop in infection rates throughout the country.

If you’ve been putting your entrepreneurial dreams on hold, now might be the right time to start refocusing your energy on starting your own business. However, it’s important to proceed with caution. Lots of businesses that might have seemed like prime opportunities to start before the pandemic actually now come with more risk exposure than ever before. For example, starting any “non-essential” business that could be closed down by another pandemic, is a factor that any entrepreneur needs to take into consideration.

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How to overcome fear of cold calling

How to Overcome Your Fear of Cold Calling

Published on June 11, 2021

In business, cold calling is the act of contacting somebody that you want to sell something to without ever having started a relationship with the person in the past. It’s a common sales tactic that many companies will use and is often one of the first steps in an outbound sales process.

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Claimable business listings

Claimable Business Listings: What are they and how do they work?

Published on June 1, 2021

A “Claimable Listing” is a free business listing on your directory website that can be claimed by the business owner so they can take control of their profile and maximize the benefits of advertising on your site.
 

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5 ways to make money directory website

Webinar: 5 Ways to Make Money with Your Own Business Directory Website

April 28, 2021

Whether you are looking for a full-time gig or to generate some additional income part-time, running a local business directory website can be extremely profitable and provide multiple streams of recurring revenue. From selling listings and banner ads, to offering complimentary services, the opportunities are endless.

In this webinar, we’ll show you the top 5 ways you can make money running your own business directory and coupon website with Ideal Directories.

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How to Overcome Common Sales Objections When Selling Directory Listings

Published on April 20, 2021

So you’ve launched a local directory website with Ideal Directories, you perfected your sales pitch and you're ready to start approaching local businesses to sell advertising on your site. But, what happens if they say “No”? Of course, you’d like every business to immediately say, “Yes” to advertising on your business directory website right away, but more often than not the first answer you’ll hear is an objection.

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4 tools you need to run a business directory website 2

4 Tools You Need to Run a Successful Business Directory and Coupon Website

April 8, 2021

Ideal Directories is a "turnkey" platform, meaning from a technology perspective, it includes everything you need to start your own business directory and coupon website. You can be up and running in as little as 24 hours with just a few clicks, and absolutely no technical experience required. The entire platform is cloud hosted, so there's nothing to download or install. Ideal Directories even provides sales and marketing materials you can use to promote your business. However, like any business, you will need to have access to some additional resources or tools.

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Ideal Directories Live Platform Demo & Opportunity Overview Webinar - March 31, 2021

March 31, 2021

Get an in-depth look at the Ideal Directories platform & business opportunity. In this webinar we will walk you through the features and how to make money using the Ideal Directories platform...
 

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How to choose a domain

8 Tips for Choosing a Good Domain Name for Your Business Directory Website

March 31, 2021

Choosing a good domain name for your business directory and coupon website is an important  decision to make. Often times, the domain name is the same or similar to your actual business/website name that you will be operating under. A good domain name can help you build credibility, increase brand recognition and even impact search results.  A domain name should be unique yet relatable, easy to remember and help explain what your website is all about.

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Digital coupons surpass print

Digital Coupons Surpass Print Coupons for the First Time

March 24, 2021

Digital coupon use was already on the rise, but in 2020, digital coupon usage surpassed the use of print coupons for the first time ever. Some retailers like Walgreens and CVS suspended their print circulars altogether during the pandemic, opting for online-only. COVID-19 obviously had a major impact on everything including digital coupon use, yet seeing as companies large and small are adjusting their marketing strategies to include more digital deals, it's safe to assume digital coupon redemption will continue to gain popularity in a post-pandemic world.

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Invest your stimulus check

March 17, 2021

Millions of Americans have received a third stimulus check in the amount of $1,400. For those families that are still feeling the financial burden of COVID-19, this check will likely be used to buy the bare necessities. However, if your essentials are already covered, investing this check into your own business can be a great option. While there aren’t many traditional businesses you can start for under $1,400, launching an online business with Ideal Directories is a great alternative.

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5 social media platforms

5 Social Media Platforms to Market Your Business Directory Website

March 11, 2021

Social media platforms can be a powerful resource that you can use to drive relevant traffic to your business directory website and reach potential advertisers. Whether you’re just getting started with Ideal Directories, or have owned a directory website for years, using the 5 social media platforms we’ll introduce to you today is a great way to promote your site’s listings, deals, and events.

Here are the 5 platforms we recommend, along with a few actionable ideas you can use to grow your directory’s presence on social media today...

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3 reasons directory websites fail

The Top 3 Reasons Directory Websites Fail

February 18, 2021

A local directory and coupon website is a time-tested business model that can be your pathway to creating a thriving online business with sustainable recurring income. Now more than ever, there is a growing demand for affordable local advertising, making directory websites a great opportunity in just about any market. However, even when the timing is right, the business model is proven and the market opportunity is huge, businesses can still fail if the execution is wrong.

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Why directory listings are easy to sell

February 9, 2021

For years, directory websites have proven to be both an effective marketing tool for local businesses and a profitable business model for entrepreneurs. Running your own local directory website can be a great business opportunity that generates thousands of dollars per month in recurring income. The primary way to make money from an online business directory website is to sell listings to local businesses. These listings can help businesses boost their online visibility, improve search engine ranking, increase their website traffic, and ultimately help them reach more customers online.

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Tips for success

February 3, 2021

Starting your own business can be rewarding and life-changing but the key to success is proper planning and execution. Here are some tips for starting a new business and how they can be applied to starting a local business directory and coupon website for your area with Ideal Directories.

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Screen shot 2021 01 26 at 2.05.42 pm

Ideal Directories Live Platform Demo & Opportunity Overview Webinar - Jan 22, 2021

January 22, 2021

Get an in-depth look at the Ideal Directories platform & business opportunity. In this webinar we will walk you through the features and how to make money using the Ideal Directories platform...
 

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Best types of businesses to sell listings to

What are the Best Types of Businesses to Sell Directory Listings to?

January 20, 2021

A local business directory website is a great way to make money online. With Ideal Directories, you can launch a local directory and coupon website for your community and start generating a steady stream of monthly recurring revenue while working from the comfort and safety of your home. The primary way to earn money from your directory website is to sell listings to local businesses. So which businesses should you target?

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Multiple income streams 2

January 15, 2021

The recent COVID-19 crisis left millions of Americans without a job, without a paycheck and facing a financially uncertain future. If that one job and that one paycheck is your only source of income, that's a very scary position to be in and one we can all learn from. One of the best ways to mitigate this risk and to secure your own financial future is to have multiple streams of income that you can count on – especially in times of an emergency. Multiple income streams are the key to generating extra cash flow, paying off debt, and accumulating long term wealth. One of the best ways to generate multiple streams of income is by starting a side business. 

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Shouldyousavespendorinvestyourstimuluscheck

January 13, 2021

Millions of Americans have now received their second stimulus check, which amounts to $600 per eligible individual, and an additional $600 per child. Many families that have been severely hit financially in the aftermath of the Covid-19 crisis are likely to use these payments simply to buy the bare necessities. But if you are not in deep financial distress, you could consider putting this second round stimulus payment to work for you. Regardless of your situation, you ultimately have three options to consider with your stimulus check:


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8 tips starting a directory website

December 10, 2020

Local business listings help merchants increase local visibility, improve search results, build credibility and drive traffic both to their website and in-store. Listings on national directory sites including Google, Yelp and Yellow Pages are great, but listings on local sites are also important for businesses looking for maximum exposure and to outshine the competition.


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5 tips for working from home 1

December 1, 2020

For many people, remote work (or working from home) has been a way of life for years or even decades. Others, however, have found themselves thrown into working remotely as a necessary factor of living in a post-COVID society. And while many wish things would “return to normal,” there’s no getting around the fact that working from home is part of the new normal that we all must get used to.


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5 reasons to start a business during the holidays

The holidays are usually such a busy time of year, with no chance to stop and focus on your career or long-term financial situation. But this year’s different. With the COVID situation limiting everyone’s activities and get togethers, you can utilize this extra downtime to start and build the foundation of your new business so you're ready to hit the ground running in 2021. 
 
If you’ve been thinking about starting your own business, but are waiting until AFTER the holidays, you might want to think again. Here are 5 reasons to start a directory website this holiday season…


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5 reasons an online business is a smart move

If you’re thinking about starting a business, consider starting an online business. You might assume that a brick-and-mortar or traditional physical business is the only way to go, because that’s what you’re accustomed to or have been exposed to the most over the years. However, as more people spend more time online, aided by the COVID pandemic especially, entrepreneurs are switching their focus to businesses that can be run from home, online, on their terms. If you’re contemplating entrepreneurship, here are the top 5 reasons why starting an online business is a smart move right now: 


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How to promote your directory website using facebook

October 9, 2020

There are literally hundreds, if not thousands of ways to market a local business directory website, but one of the most popular ways is social media, especially Facebook. Since it provides instant access to both consumers and local businesses, it’s the perfect way to market a local business directory and coupon website for your area. You can promote your directory site on Facebook anytime from the comfort of your home or mobile device, and best of all: it’s free, making it a very attractive marketing option for anyone just starting out or on a tight budget.


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How to Sell Listings on a Directory Website with Little to No Traffic
Learn how to sell listings on a directory website that doesn't have a lot of traffic.

Here at Ideal Directories, one of the concerns we hear from people looking to start their own business directory website is: How will I sell listings on my site when I’m just starting out and I don’t have a lot of website traffic?

That’s a legitimate concern…. but an easy one to overcome. Here’s what you can do if a potential advertiser asks you about the traffic your getting to your site.


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Start a directory website

If you're like most people, starting a new business venture can often be confusing and even overwhelming. Not knowing where to start can leave you feeling “stuck" or result in unnecessary and costly mistakes.  Here are 7 tips for launching a successful business directory and coupon website in your area with Ideal Directories.


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Selling during covid

Whether you recently launched a directory website or thinking about starting one, don’t let concerns about COVID-19 prevent you from being successful and reaching your goals. Despite the new challenges we face, starting a business directory website is still a great opportunity for anyone looking to run their own business.  In fact, an online business might be the safest business to operate amidst the pandemic. Here are 6 tips for selling listings on your directory website during COVID-19.


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Best part time business opportunity

If you’re hesitant about starting your own business, consider a business that you can run part-time or on the weekends. Starting a local business directory and coupon website is a great way to earn some additional income while learning the ropes of entrepreneurship, and it doesn’t require a full-time commitment. Here are 11 reasons why a directory website is a great part-time business for inspiring entrepreneurs. 


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