Resources

Check out some videos, guides and tips on how to run a successful business directory website.
Inbound Marketing Strategies for Your Directory Website
Inbound Marketing Strategies for Your Directory Website

Inbound Marketing Strategies for Your Directory Website 

Published on January 30, 2023.
 
Once you understand how inbound marketing works, you can utilize it as an effective strategy to generate more website traffic, connect with potential customers, and expand your business's reach online. Here are some inbound marketing strategies you should implement on your directory website to make your directory stand out from the crowd.
 
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8 Sales Icebreakers To Help Level-Up Your Sales Pitch
8 Sales Icebreakers To Help Level-Up Your Sales Pitch

8 Sales Icebreakers to Help Level-Up Your Sales Pitch

Published on January 25, 2023.
 
For most people who are new to direct sales, it can be a bit intimidating. Sometimes, the hardest part is getting a genuine conversation started. In those cases, it’s helpful to have some sales icebreakers in your sales toolkit to help you start authentic, engaging conversations with prospects.
 
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Ideal directories blog   how to overcome your fears of starting an online business
Ideal Directories Blog - How to Overcome Your Fears of Starting an Online Business

How to Overcome Your Fears of Starting an Online Business

Published on May 27, 2022. Updated on January 16, 2023.
 
You’ve always been interested in starting your own business, but there’s been something holding you back—something that gives you that little nudge of fear when the thought crosses your mind. But if you want to start an online business and take control of your financial future, overcoming those fears may be what it takes to get you started on the right path.
 
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6 Tips for Onboarding New Clients on Your Directory Website
6 Tips for Onboarding New Clients on Your Directory Website

6 Tips for Onboarding New Clients on Your Directory Website

Published on January 9, 2023

Welcoming new advertisers and having an onboarding plan in place can help make a positive first impression and improve retention. If you’re not sure how to get started with onboarding then we’re about to walk you through some helpful tips.

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11 Benefits of Advertising on a Local Directory Website
11 Benefits of Advertising on a Local Directory Website

11 Benefits of Advertising on a Local Directory Website

Published on December 30, 2022

Local advertising is particularly important for a business to attract potential customers. By featuring your business on a business directory website, you can improve your chances of being noticed when consumers search for keywords related to your business. If you're interested in learning more about the benefits of advertising on business directory websites, here are 11 reasons why it can be advantageous for your business.

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How social media can help your business

5 Ways Social Media Can Help Your Directory Business

Published on November 8, 2021. Updated on December 26, 2022

Social media is one of the most powerful tools you can use to grow your directory website business. Whether you’re looking to drive traffic to your site or find potential advertisers, there are so many people you could reach; it’s incredible. If you currently run a directory website or are looking to get started with Ideal Directories, here are 5 ways social media can really help your directory business.

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Ideal Directories Is Business Ownership Right for You? 6 Questions to Ask Yourself
Ideal Directories Is Business Ownership Right for You? 6 Questions to Ask Yourself

Is Business Ownership Right for You? 6 Questions to Ask Yourself 

Published on December 19, 2022
 
If you want to start your own business, it’s important to figure out whether or not you have the characteristics and mindset that set apart successful entrepreneurs. So, before you take the plunge into entrepreneurship, ask yourself the following six questions to help you determine whether you have what it takes to run your own show and if now is the right time to start your business venture. 

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Directory website mistakes

25 Mistakes to Avoid When Launching a Business Directory Website

Published on November 9, 2021. Updated on December 12, 2022.

At Ideal Directories, we’ve helped hundreds of entrepreneurs launch their own business directory website in their town or city. Over the years, we’ve witnessed what works and what doesn’t. Understanding where others went wrong can help you on your own path to success.

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Signs it's time to quit your job and start your own business
Signs it's time to quit your job and start your own business

11 Signs It's Time to Quit Your Job and Start Your Own Business

Published on October 27, 2021. Updated on December 5, 2022. 

From a young age, we’re all told that if we want to succeed in life, we need to go to school, get good grades, graduate college, and find a good paying job with benefits. By taking the traditional path of going to school and getting a job, sometimes you might find yourself “stuck” in a job that you don’t like. If you’re feeling stuck, then you might like the idea of owning your own business.

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Creating a persuasive pricing page

8 Tips for Creating a Persuasive Pricing Page on Your Directory Website

Published on May 12, 2021. Updated on November 21, 2022.

The pricing page is often one of the most visited pages on your local business directory website, so it’s important that it’s set up correctly, easy to understand and optimized for success. After all, a pricing page shouldn’t just be informative, it should be designed to convert visitors into buyers (or advertisers in this case).

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Ideal Directories 5 Advantages of a Business Directory Listing Compared to Other Forms of Advertising
Ideal Directories 5 Advantages of a Business Directory Listing Compared to Other Forms of Advertising

5 Advantages of a Business Directory Listings Compared to Other Forms of Advertising

Published on November 14, 2022

Among the different advertising options available to a small business, directory listings are one of the most universally appealing, affordable and effective forms of advertising that a small business can benefit from. Keep reading to learn how a local directory listing compares to other forms of advertising and what makes it highly valuable for small businesses. 

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Ideal directories how to start a business directory website that generates passive income
Ideal Directories How to Start a Business Directory Website that Generates Passive Income

How to Start a Business Directory Website that Generates Passive Income 

Published on November 7, 2022

Every entrepreneur knows that passive income is one of the keys to generating wealth and financial security. Passive income is any income that you earn with minimum work to maintain. It's basically a source of income that you set up once, and continue to get paid for over and over again. A business directory website is one of the best ways to generate passive income online as an entrepreneur.

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Ideal directories 4 ways to attract more advertisers to your business directory website
Ideal Directories 4 Ways to Attract More Advertisers to Your Business Directory Website

4 Ways to Attract More Advertisers to Your Business Directory Website

Published on October 31, 2022

There are a few things you can do as a directory owner to drum up business and increase sales. Taking a proactive approach is the best way to increase revenue rather than sitting back and waiting for clients to come to you. Sometimes all it takes is a couple simple actions or changes to your business to see results. 

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Ideal Directories Social Media Calendar: 30 Social Media Post Ideas and Examples to Promote Your Directory Website
Ideal Directories Social Media Calendar: 30 Social Media Post Ideas and Examples to Promote Your Directory Website

Social Media Calendar: 30 Social Media Post Ideas and Examples to Promote Your Directory Website 

Published on October 24, 2022

When you run your own directory website, there are many benefits of utilizing social media in your marketing strategy and the possibilities of what you can share and post are endless. However, sometimes figuring out exactly what to post can be challenging. Explore 30 social media post ideas to help spark your creativity and keep your calendar full. 

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Holiday shopping

How to Find Advertiser Prospects During the Holiday Season

Published on December 1, 2021. Updated on October 17, 2022.

The holiday season is among us making it a great time to get those local businesses listed, better yet, to advertise their promotions and deals on your business directory website. After all, advertising on a local business directory is a great way for a business to get more exposure during the lucrative holiday season.

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Ideal directories 6 reasons to start your online business during the holidays
Ideal Directories 6 Reasons to Start Your Online Business During the Holidays

6 Reasons to Start Your Online Business During the Holidays

Published on October 10, 2022

The holidays are quickly approaching and the next few months seem to go by in a blink of an eye. If you’ve been thinking about starting your own online business, but are waiting until AFTER the holidays, you might want to think again. Here are 6 compelling reasons to start a business directory and coupon website this holiday season.

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Ideal directories how to make smarter decisions as a business owner
Ideal Directories How to Make Smarter Decisions as a Business Owner

How to Make Smarter Decisions as a Business Owner

Published on October 3, 2022

One of the most important skills you can teach yourself as a business owner is to make smarter decisions. While there’s no way to ensure you make the right decision every time, there are certain steps you can follow to help guide you through the decision making process, to help you make smarter choices that you won’t regret.

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Ideal directories how to turn your past work experience into a flourishing online business
How to Turn Your Past Work Experience into a Flourishing Online Business

How to Turn Your Past Work Experience into Flourishing Online Business 

Published on September 26, 2022

Whether you realize it or not, the work experience you’ve gained from previous jobs can be incredibly helpful in pursuing a career as an entrepreneur. Most people who are or have been in the workforce have many of the necessary skills and knowledge base that can be directly applied to starting their own online business.

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Business directory holiday promotions
5 tips for Running Holiday Promotions to Sell More Listings on Your Directory Website

5 Tips for Running Holiday Promotions to Sell More Listings on Your Directory Website

Published on August 19, 2021. Updated on September 20, 2022.

Price is arguably the most influential factor in the purchase decision. That’s why deals and discounts have always been an effective way to attract attention, engage customers and drum up sales. Running promotions is especially popular during holidays. From President’s Day and Independence Day, to Black Friday and Christmas, holidays have become the perfect excuse to announce a sale.

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Ideal Directories Why You Need to Sell Yourself in Sales and How to Do It
Ideal Directories Why You Need to Sell Yourself in Sales and How to Do It

Why You Need to Sell Yourself In Sales and How to Do It

Published on September 12, 2022

When you sell yourself, you’re showing people why they should do business with you over the competition. It’s about putting yourself out there, being genuine and working to maintain a good reputation. In most cases, people don't just buy into a product or service, they buy into the person that’s selling to them. So it’s important to put your best foot forward and be someone that people want to work with.

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Ideal Directories 4 Ways to Encourage Site Visitors to Share Your Directory Website Using Social Media
Ideal Directories 4 Ways to Encourage Site Visitors to Share Your Directory Website Using Social Media

4 Ways to Encourage Site Visitors to Share Your Directory Website Using Social Media 

Published on September 2, 2022

As a digital forum for word-of-mouth marketing, social media is one of the most effective ways to promote your directory website. To grow your following, you'll want to maximize the power of social media and implement different methods into your marketing strategy to prompt site visitors to share and post about your directory website.

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Ideal directories 7 ways to exhibit confidence as a new business owner
Ideal Directories 7 Ways to Exhibit Confidence as a New Business Owner

7 Ways to Exhibit Confidence as a New Business Owner

Published on August 29, 2022

Above anything else, to succeed as a business owner, you must believe in yourself and exhibit confidence. You can have all the capital, tools, support, and resources in the world but, if you don’t believe in your ability to succeed, you could be easily swayed to give up, especially when things get tough. Confidence as a business owner comes from knowing yourself, your abilities, and being passionate about your business. 

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Sell your first listing

5 Tips for Selling Your First Directory Listing

Published on August 25, 2021. Updated on August 22, 2022.

If you just launched your own directory website with Ideal Directories or are thinking about starting one, you're probably eager to sell your first listing. Most would say that landing your first paying advertiser is often the hardest sale, but once you get in the groove and gain momentum, sales will come easier, referrals will start to trickle in, and you’ll be on your way to building a profitable online business.

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Ideal directories 5 steps to creating a captivating headline for your directory website
5 Steps to Creating a Captivating Headline for Your Directory Website

5 Steps to Creating a Captivating Headline for Your Directory Website

Published on August 15, 2022
 
 
The headline on your directory website is one of the most important aspects of your website's homepage. It's the first thing your site visitors will see when they visit your directory and is often larger than the rest of the text on your site. A well-crafted headline is relevant, clear, descriptive and captures the attention of your audience. Use the tips listed in this article to help you write an effective headline for your directory website. 
 
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15 Directory Concepts That Can Work For Just About Any Market
15 Directory Concepts That Can Work For Just About Any Market

15 Directory Concepts That Can Work For Just About Any Market

Published on August 8, 2022
 
Most directory websites cater to a specific city or town. While a local-focused directory website is a great place to start, expanding your business by creating a network of niche directory websites can help you expand your reach, stand out from competitors and maximize (or better yet multiply) your earning potential. If you’re interested in starting a business directory website that caters to a specific industry or niche, here’s some inspiration! 
 
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Ideal directories 12 creative ways to show your customers you appreciate them
Ideal Directories 12 Creative Ways to Show Your Customers You Appreciate Them

12 Creative Ways to Show Your Customers You Appreciate Them

Published on August 1, 2022
 
Building a relationship with your customers is especially important when you're just starting out, and can be one of your best tools for growth. The more they like and trust you, the more likely they are to recommend you to their friends and followers. That’s why it’s important to show them that you appreciate them — not just so you’ll keep their business but also so they'll keep singing your praises in front of their network. 
 
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Ideal directories 10 methods to gain an advertiser’s trust
Ideal Directories 10 Methods to Gain an Advertiser’s Trust

10 Methods to Help Gain an Advertiser's Trust 

Published on July 25, 2022

Gaining the trust of others is a key business skill that every entrepreneur should develop. It doesn't matter what you're selling or what industry you're in, building trust is critical to acquiring customers. Launching a local directory website is no different. If your goal is to be successful in selling business directory listings and ads to local business owners, you'll need to be able to gain their trust before they open their wallets.
 
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5 benefits of adding free listings to your online business directory website

5 Benefits of Adding Free Listings to Your Online Business Directory Website

Published on May 24, 2021. Updated on July 18, 2022.

If you recently launched a local business directory with Ideal Directories, or are thinking about starting one, one of the first things you will want to do is add some free sample listings to your site. While at first it might sound counterintuitive to add free listings to a site that is meant to be a source of income, there are many benefits to adding free listings. 
 
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Ideal directories 7 tips for starting a home based business
Ideal Directories 7 Tips for Starting a Home-Based Business

7 Tips for Starting a Home-Based Business

Published on July 11, 2022
 
To operate a home-based business effectively requires careful planning, developing the necessary skills, and adhering to best practices. If you're considering starting a home-based business, you'll want to establish how you are going to manage your business to ensure it runs smoothly and efficiently. This article outlines 7 tips that will allow you to enjoy the freedom of running your own home-based business while still staying on track with achieving your goals.

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Ideal Directories 4 Goals You Should Set to Help Grow Your Business
Ideal Directories 4 Goals You Should Set to Help Grow Your Business

4 Goals You Should Set to Help Grow Your Business

Published on July 1, 2022
 
Establishing business goals can be incredibly impactful in your ability to achieve success, as it shows you where you want to go with your business and helps motivate you to attain those goals before they even happen. Whether you’re trying to bring in more customers, expand to new markets or simply turn a profit, there are several types of goals you should set when you’re launching your own business.

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Ideal directories 12 steps to populating a business listing
Ideal Directories 12 Steps to Populating a Business Listing

12 Steps to Populating a Business Listing 

Published on June 27, 2022

A business listing should be a digital representation of a company and provide all the information a consumer would need in a simplistic format. There are certain creative elements that go into populating a business listing with relevant and meaningful content. With Ideal Directories, it’s simple to customize and populate a business listing with information. Whether you're adding a listing yourself, or advising a client on what's best, here are 12 steps to follow to get the most out of your directory site.

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Tips for hiring a sales rep

6 Tips for Hiring a Sales Rep for Your Directory Website Business

Published on April 14, 2021. Updated on June 20, 2022.

While you can certainly run an Ideal Directories website business as a “soloprenuer,” there may come a time when you want to expand and hire a sales rep. For those who struggle with sales themselves, hiring a dedicated sales rep can be a great option, allowing you to focus on the other parts of the business you truly enjoy and that you’re good at.

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Ideal Directories 7 Tips for Crafting an Effective Email Marketing Campaign
Ideal Directories 7 Tips for Crafting an Effective Email Marketing Campaign

7 Tips for Crafting an Effective Marketing Campaign

Published on June 13, 2022
 
Email marketing campaigns allow you to reach thousands of people at once, and typically don’t require a lot of time to put together although, the design and messaging are critical components that play a significant role in their success. In this article, we’ll review seven proven tips that will help you craft the perfect email marketing campaign to boost your sales, build your brand, and help you stand out from the competition. 
 
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5 steps to achieve ideal directories blog work life balance as a business owner
Ideal Directories 5 Steps to Achieve Ideal Directories Blog Work-Life Balance as a Business Owner

5 Steps to Achieve Work-Life Balance as a Business Owner

Published on June 6, 2022
 
Pursuing your passion and making a living from it can be an incredible and rewarding experience, but it’s important to maintain some sort of balance in your life as well. Whether you’re just beginning your journey as a business owner or have held that title for a while, implementing these five steps can help you successfully achieve a work-life balance.
 
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How much should you charge for a directory listing 3

How Much Should You Charge for a Directory Listing?

Published on December 18, 2020. Updated on May 23, 2022.

If you're currently running a local business directory website or thinking about starting one, you're probably wondering how much you should charge local businesses for a listing on your site. Pricing is the single most powerful tool available to you as a new entrepreneur in almost any type of business. 

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Ideal Directories Blog - 5 Ways Your Mental Health Will Improve When You Own Your Own Business
Ideal Directories Blog - The Top 3 Reasons Why Passive Income is Key to Financial Success

The Top 3 Reasons Why Passive Income is the Key to Financial Success

Published on May 16, 2022

In our hustle-and-bustle world, it’s easy to feel like income is something we have to actively go out and get. But what if it doesn’t have to be that way? In this article, we’ll discuss the benefits of earning a passive income running your own business, and how you can do so with your very own business directory website.
 
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Ideal Directories Blog - 5 Ways Your Mental Health Will Improve When You Own Your Own Business
Ideal Directories Blog - 5 Ways Your Mental Health Will Improve When You Own Your Own Business

5 Ways Your Mental Health Can Improve When You Start Your Own Business

Published on May 9, 2022

If you’re considering starting your own business, you may wonder about the effect it will have on your mental health and well-being. In this article, we’ll explore some of the surprising mental health benefits of owning your own business – and help you decide if starting a business could be the right choice for you.
 
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6 Tips for Designing Effective Banner Ads

Published on April 29, 2022

When it comes to banner ads, it is important that they are designed to be visually appealing and to stand out amongst other imagery and text that might be crowding the page. In most cases, you have one shot to leave a good first impression and win over potential customers. Keep reading to learn about key elements that make banner ads effective and engaging. 
 
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Ideal directories what are coupon codes and how do they work
Ideal Directories What are Coupon Codes and How Do They Work?

What are Coupon Codes and How Do They Work?

Published on April 25, 2022

When it comes to selling listings on your local business website directory, presenting a special offer or discount in the form of a coupon code can be an effective way to attract new advertisers. You can use coupon codes to give a business that added incentive they need to sign up. With Ideal Directories, you can easily create coupon codes and manage them all from your dashboard. Ready to put coupon codes into action? Here are 4 factors to consider when developing your coupon code strategy.
 
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10 Ways to Increase Traffic to Your Business Directory Website

Published on June 23, 2021. Updated on April 19, 2022.

There are many ways to generate traffic to your website, some free and some paid. As you continue to run your directory website it’s important to explore all the different ways to market your site and see which produces the best results for your business. Here are 10 of the most popular ways to increase traffic to your business directory website.

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4 tips for choosing a hero image for your directory website

4 Tips for Choosing a Hero Image for Your Directory Website

Published on April 11, 2022

Choosing a hero image that works for your brand can mean the difference between someone staying or going, yet this is an often overlooked part of web design. We understand the challenge to pick the right image, but with the right guidance it doesn't need to be a difficult task at all. 
 
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9 ways to add value to your business directory website

9 Ways to Add Value to Your Business Directory Website

Published on April 4, 2022

When you start your own business directory website, your marketing efforts are two-fold. You want to bring on new advertisers as well as drive consumers to your site. To do so, consider different techniques you can use to increase value for your website directory. This will help you further demonstrate the benefits for businesses to be listed on your website.
 
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Top 10 tips to success for first time sales people

The Top 10 Tips for First-Time Salespeople 

Published on March 28, 2022

Becoming a good salesperson is something that takes time. It’s a skill that requires practice and experience to get better. As a directory owner, improving your sales skills is one of the most important things you can do. The more listings you sell, the more money you will make. If you’re just getting your directory website off the ground, or new to sales, these 10 sales tips will help you become successful as a first-time salesperson.
 
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Home office space

Upgrade Your Work from Home Space With These 22 Home Office Essentials

Published on March 21, 2022

In the past few years, remote work has reached an all-time high and become a societal norm for entrepreneurs and employees. One thing that was a big hurdle for most people transitioning to their new home workplaces was having home offices. Having the proper setup can help not only be more productive but comfortable as well.
 
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How to earn the trust of advertisers

How to Earn the Trust of Local Advertisers

Published on May 4, 2021. Updated on March 14, 2022.

There is more to sales than pricing and crafting the perfect sales pitch. This is especially true when selling advertising to local businesses. People want to work with others that they know, like, and trust, which makes earning the trust of potential advertisers for your directory website a vital part of the sales process. Business owners want to make sure you have their best interests at heart and aren't just trying to make a quick buck. Earning a business's trust will make for a smoother sales process and a higher closing percentage. 
 
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10 tips for launching a money making business directory website

10 Tips for Launching a Money Making Business Directory Website

Published on March 7, 2022
 
Setting up your own local business directory website can be a great way to generate passive income online. In addition to collecting monthly recurring income from advertisers, you’re also helping small business owners achieve a better return on investment (ROI) compared to more traditional marketing methods. Whether you’re brand new to local business directory websites or you’ve launched at least one in the past, here are 10 tips to help you launch a profitable business directory website.
 
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15 tax deductions and write offs that entrepreneurs can take advantage of

15 Tax Deductions and Write-Offs That Entrepreneurs Can Take Advantage Of 

Published on February 28, 2022
 
The month of April is quickly approaching which means it’s time to file your taxes. As an entrepreneur, it's important to know how to manage expenses and file your taxes. One of the perks of running your own business is that you can take advantage of certain tax deductions that will boost your bottom line.
 
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6 myths about starting a local directory website

6 Myths About Starting a Local Directory Website

Published on February 21, 2022
 
Many people are interested in starting a business directory website. However, they might be intimidated by the myths surrounding the industry. It’s often thought to be expensive, difficult, time-consuming, and something that can only work in certain markets. But, it's actually quite the opposite. Don’t base your business decisions on assumptions or falsehoods. We expose and explain the six most common myths to be aware of as you inch closer to starting a local business directory website. 
 
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Part time business tips

5 Tips for Running a Business Directory Website Part-Time

Published on June 29, 2021. Updated on February 14, 2022.

One of the advantages of being a directory website owner is that it doesn’t require a full-time commitment. Once up and running, you can manage your website in as little as a few hours per week. In fact, many of our clients at Ideal Directories are running their directories part-time or on the weekends as a way to earn extra income.
 
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