16. Find content relevant to the season
Depending on the time of year, there are certain businesses that are in high demand. Knowing this, you can post about these business categories and lead local residents and consumers to your site. In the winter you might direct followers to view accountants, therapists, doctors, and snow removal companies, whereas in summer, you may think of landscapers, roofing companies, pet services, and garden centers. Your post may say something like, “Summer is right around the corner. Visit [DIRECTORY NAME] for some of [CITY]’s best landscapers to help you get your yard in tip-top shape this season.”